In the April 2008 issue of Glamour Magazine (featuring Salma Hayek on the cover), an article about cosmetic surgery, a statistic notes a 400% increase in ‘elective’ plastic surgeries in the last ten years. What AMA has to say: The advances in cosmetic surgery that have taken place over the last few years have been huge.  But going ‘under the knife’ is not the only, nor is it the best, way to improve your appearance.  Sure, a facelift can ‘take years’ off your face, but it can also leave you with scars, at risk for infection, and worrying about unpredictable results or complications that can accompany any surgical procedure.  Moreover, a facelift can reposition your skin, and does not address the actual health of your skin. With our unique, holistic SpectraLift™ non-surgical facelift, you are investing not only in your appearance, but in the health of your whole body.  Since the procedure is performed with precisely calibrated lasers which individually target specific types of skin cells, results of the SpectraLift™ are both dramatic, and consistent.  Furthermore, with no incisions, patients undergo no more than the application of a mild topical anesthetic (totally eliminating risks associated with general anesthesia), experience extremely minimal downtime, and do not suffer the long-term effects of unsightly scarring and bruising. Beyond the profound cosmetic improvements provided by these simple, straightforward procedures, patients will enjoy skin that is actually healthier: real, physiological rejuvenation of the body’s cells and tissues.  Your skin will be better able to protect you from environmental pollutants, eliminate toxins that can build up in the body, and refresh itself as it naturally would have in youth (all while looking positively radiant). Beauty is just a side effect of skin that is truly, naturally, healthy.